Note: The motive behind creating this SEO Q&A is to help students successfully pass the SEO test on Fiverr and Upwork. We recommend to prepare yourselves with the below Questions and Answers before starting the test.
Correct answers are in Bold.
1. What should be the ideal value of a Title tag of an HTML document?
Using default titles
Title that has some relation to the content
Title that effectively communicate the topic
All of the above
None of the above
2. What will happen if the title tag is too long on Google search result?
Google will show alternative
Google will show only a portion
Google will show everything
None of the above
3. Does Google always use description meta tags on the search result?
Yes
No
Neither
4. It is best to use single title tag across all of the landing pages.
True
False
Neither
5. If the title tag is too long, Google will show only a portion of it in the search result.
True
False
Neither
6. Where are the title tags displayed?
First line of the search result
Top of the browser
A and B
None of the above
7. Which attributes on search results give the best summary of a landing page?
Title Tag
URL
Description Tag
All of the above
None of the above
8. What will be the action if Google finds more than one canonical tag in your webpage?
Google will consider first canonical tag only and ignore all other canonical tags
Google will ignore all canonical tags
Google will consider only last canonical tag
Google will consider the canonical tag which has shorter url than others
9. Which one of the following can be used to resolve canonical issue on a website?
301 redirection
rel=”canonical” tag
noindex meta tag in the non canonical copies
Anyone of the above
None of the above
10. Main role or responsibility of Canonical tag in SEO optimization.
Canonical tag provide clear indication to URL actually preferred
Canonical tag helps to avoid bad impact of content duplication problems
Canonical tag passes the same value as in 301 redirection (permanent 301 redirection)
All of the above
11. Keyword stuffing is
Overloading of keywords in the title tag of a webpage
Overloading of keywords in the content of a webpage
Both of the above
None of the above
12. What is keyword density and what is the formula for it?
From SEO point of view, keyword density will definitely help your content to stand out from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.
From SEO point of view, it is service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.
It is a method by which the user is redirected from an old page url to a new one. It is a permanent redirect and it is also useful in directing link juice to new url from old url.
Where competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.
13. ________________ measures the distance between two keywords in the text.
Keyword Density
Keyword Proximity
Keyword Stemming
Keyword Difficulty
14. Inserting numerous keywords aimed at search engines is the best practice to rank high on search result.
True
False
Neither
15. What is the use of using keyword prominence?
Keyword prominence works on the principle of the location of the given keyword in the HTML source code and the web pages, It depends on the availability of the word, higher the word in a page more prominence/weight it will have.
The weight is being assigned by the search engine and the result also comes out on the basis of the keyword prominence.
The location is also very important of placing of the keywords in the individual HTML tags.
The tags like etc. can be used to contain the keywords that can increase the results according to the user’s point of view.
All of the above
16. Which of the following is the best keyword research technique?
Use search engines and find suggested relevant keywords ?
Type the keyword in search engine and analyze the top 10 websites which ranks higher for that keyword
Try different tools for keyword research ?
All of the above
17. Which of the following is the correct formula of Keyword Density?
(total number of keywords/total number of words in your article) / 100
(total number of keywords/total number of words in your article) * 100
(total number of words in your article/total number of keywords) * 100
(total number of words in your article/total number of keywords) / 100
18. __________________ identifies how difficult it would be to rank well for a particular keyword.
Keyword Stemming
19. Keyword Difficulty
Keyword Density
Keyword Proximity
19. Which of the following is not a White hat SEO technique?
Keyword Analysis
Link Building
Backlinking
Keyword Stuffing
20. Which of the following is a white hat SEO technique?
Doorway pages
Cloaking
Link farming
Link baiting
All of the above
None of the above
21. Which of the following is the best SEO method if you want to stop search engine from indexing a web page?
Use robots.txt file(Block all robots for that page)
Use Meta robots tag (rel=”noindex,follow”) on that page
Use the META robots NOODP tag
Nofollow all links to that page
22. What is the generally accepted difference between SEO and SEM?
SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
No difference, theyre synonymous
SEO refers to organic/natural listings while SEM covers PPC, or paid search
SEO tends to be a West coast term, SEM is more East coast.
23. If over the time your website URL structure changes, which of the following methods will you use to not lose your website visitors?
Display a custom 404 error page
Use 301 redirection to the newer version of the page
Use meta robots tag noindex,nofollow on old pages
Block old urls using robots.txt file
24.What is the optimal HTTP status code to permanently remove a URL from Google’s index?
301
302
404
410
25. Having a custom 404 page is useful but which should you avoid?
Allowing your 404 pages to be indexed in search engines
“Not found”
Inconsistent 404 pages with the rest of your site
All of the above
None of the above
26. What is the difference between 404 not found and soft 404 errors?
In 404 server returns 200 HTTP status code while in soft 404 server returns 404 HTTP status code
In 404 server returns 404 HTTP status code while in soft 404 server returns 200 HTTP status code
In both cases server returns 404 HTTP status code
None of the above
27. It is better to show a 404 error page over sitemap page every time a user can’t find a page on your site.
True
False
Neither
28. _____________ refers to the practice of presenting different content or URLs to human users and search engines.
Hiding
Merging
Cloaking
None of the above
29. What is the best practice to use when you are using images as links?
Filling out the alt text
Writing excessive long alt text
All of the above
None of the above
30. Which of the following is true for ASO?
ASO stands for App Store Optimization
ASO is the process of improving the visibility of mobile apps on app store like Play Store or iTunes
Both of the above
None of the above
31. Which of the following is true for Astroturfing?
Participating in forum/thread discussions and use them for your own branding
Targeting many keywords in a web page
Optimizing a web page with spamming technique and then redirect it to another page
Use of FFA websites for building links
32. Which is the best practice for URL structure?
Lengthy URL with parameters and IDs
Page names like “page1.html”
Keywords stuffing
URL with words that are relevant to the content and structure
33. Which of the following is the best practice for using a heading tag?
Putting all of the page text into a heading tag
Use heading tags where it makes sense
Using heading tags only for styling text
None of the above
34. Which of the following is not an example of Engagement Metrics with relation to social media?
Likes
Retweets
Pageviews
Comments
35. Which of the following are not the best practices when writing a headline tag?
Placing text in heading tags that wouldn’t be helpful in defining the structure of the page
Using heading tags where other tags like <em> and <strong> may be more appropriate
Erratically moving from one heading tag size to another
All of the above
None of the above
36. brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm is better than brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm because?
Better organized
Better crawling by search engines
Easy and friendlier to link content
All of the above
None of the above
37. Which URL displayed on search result is best?
brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm
brandonsbaseballcards.com/articles/102125.htm
brandonsbaseballcards.com/102125/articles.htm
brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm
38. How can Meta Description tags help with the practice of search engine optimization?
Trick question – meta description are NOT important
They help to tell the engines which keywords are most important on your page
They will entice searchers to click on your listing(s) by serving as a copy
They are an important ranking factor in the search algorithms
39. What will be the effect of the meta tag (rel=”index, nofollow”) on a webpage?
Search engine spiders will follow only the links on that webpage
Search engine spiders will index the content of the webpage but not links available on that webpage
Search engine spiders wil index all the links and content of that webpage
None of the above
40. If your site has thousands of pages, it is best to use a single description meta tag across all of your site because it is the most feasible solution.
True
False
Neither
41. The following are best practices in quality content except one.
Fresh and Unique content
Organized around the topic
Duplicate content
All of the above
None of the above
42. Which best describe as descriptive anchor text?
“Click here”
“Page”
“Article”
All of the above
None of the above
43. The term “scrapping” in search engine optimization can be described as
Copying content from another website and publishing it on your website
Webpages containing a high quality content
Extracting content from another website just for getting information
None of the above
44. Up until October, 2016, which was the latest Google algorithm update?
Penguin 4.0
Panda 4.2
Pigeon 4.5
Hummingbird
45. Writing long anchor text, such as a sentence or paragraph is the best practice in anchor text.
True
False
Neither
46. Google analytics is a tool used for
Gathering and analyzing data about website usage
Checking index status and optimize visibility of the website
Analysis of competitor regarding keywords
For identifying html errors in the website
47. hreflang attribute is used
When you have a single language website
When your website is in Google sandbox and you want Google to reconsider it
When you have created content that is specific to local audience
When a website is targeted for different language keywords
48. Which of the following factors improves a website authority?
A website with many inbound links
Amount of quality information found on the website
A higher pagerank
All of the above
49. What is the use of <changefreq> tag in XML sitemap?
How frequently the sitemap is likely to be changed
How frequently the page is likely to be changed
How frequently the sitemap will be submitted
How frequently the new pages are likely to be added in the website
50. What is PPC?
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords
PPC stands for Per Pay Click. It is a form of advertising methodology in which the advertiser pays for every click on their blocks. Google uses this form of advertising in its channel of advertising called map
PPC stands for Per Payment Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called analytics
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called adsense
Have a look at the Google Adwords Test with Answers
51. Which of the following offers quality content?
Write easy-to-read text
Writing sloppy text with many spelling and grammatical mistakes
Embedding text in images
All of the above
None of the above
52. The best way for visitors having problems finding pages on your site is to visit your “XML sitemap”.
True
False
Neither
53. An XML sitemap can have maximum of
1,000 URLs
50,000 URLs
1,00,000 URLs
10,000 URLs
54. Alt text are best when it is in?
“image1.jpg”
Lengthy
Descriptive
All of the above
None of the above
55. Which of the following statement is false about X-Robots-Tag?
X-Robots-Tag can be used in site’s HTTP response using .htaccess file and httpd.conf files
X-Robots-Tag can be located anywhere inside the <body> element
Use X-Robots-Tag when use of robots meta tags is not possible
You can instruct a crawler not to index a page using X-Robots-Tag
56. Which of the following is/are not the best practice in putting a HTML sitemap and XML sitemap on your site?
Site helps ensure that search engines discover the pages on your site.
HTML sitemap with outdated links
Creating a HTML sitemap that list pages without organizing
All of the Above
B and C
None of the above
57. Which image formats are supported by most browsers?
JPEG
GIF
PNG
All of the above
None of the above
58. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (root page) as the right-most link, and list the more specific in the left most.
True
False
Neither
59. Writing a description meta tag that has no relation to the content
Using generic descriptions
Filling the description with only keywords
Copying and pasting the entire content of the document
All of the above
None of the above
60. Best practices on writing better anchor text are?
Descriptive text
Concise Text
All of the above
None of the above
61. Which type of navigation is best in improving the accessibility of your website?
Images
Text
Animations
All of the above
None of the above
62. What is disavow tool?
Tool for panda recovery
Tool for Penguin recovery
Tool for recovery from EMD Update
Tool for Link submission
63. What is the best link building strategy?
1,000 links from different niche websites
100 links from relevant websites
10 links from any high PR website
1,000 social media shares
64. What is sitemap.xml file?
It depends on the availability of the word. The higher the word in a page the more prominence/weight it will have.
This file is an index of all the pages on your site. It’s a quick reference for search engines of content that you want indexed.
This file includes the traffic and the search results that include the body of the search to be search engine friendly.
None
66. How many disavow files are allowed for a website at one time?
1
2
3
4
67. What is the use of <changefreq> tag in an XML sitemap?
How frequently the sitemap is likely to be changed
How frequently the content of a particular page is likely to change
How frequently the sitemap will be submitted
How frequently new pages are likely to be added in the website
68. What do you call the filename that tells search engines whether they can access and therefore crawl parts of your site?
index.txt
home.txt
about.txt
robots.txt
None of the above
69. Which URL structure is considered to be the best?
www.sitename.com/category/jeans
www.sitename.com/clothes/jeans
www.sitename.com/546?id=234&cat=567
www.sitename.com/category/567/article/234
70. Which of the following will not prevent content from appearing in search results?
robots.txt
“NOINDEX” tag
.htaccess
setting.py
None of the above
71. Which tools help webmasters to have better control of how Google interacts with their website and get useful information from Google about their site?
Google’s Web Development Tools
Google’s Web Tools
Google’s Webmaster Tools
None of the above
72. What file should you create so that you can provide to bots with more information about the images found on your site?
Gallery sitemap
Photo sitemap
Image sitemap
None of the above
73. What is the difference between exit rate and bounce rate?
BOUNCE Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. EXIT Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.
EXIT Rate is the percentage of people who leave a particular website just after visiting a single page on this and BOUNCE Rate refers to the percentage of people who leave from a particular page
There is no difference as both are same
None of the above
74. _________________ is the practice to sell a blog when it becomes famous and popular as well as driving a healthy amount of traffic.
Blog Swapping
Blog Publishing
Blog Flipping
Blog Optimizatation
75. Which of the following is not one of Google’s Webmaster tool services?
Receive notification of quality guideline violations and request a site reconsideration
Understand the top searches used to reach a site
Specify your preferred server
All of the above
None of the above
76. What bot does Google use for web search?
Googlerobot
Googledroid
Googlebot
None of the above
77. Which of the following can you do with Google Analytics?
Get insight into how users reach and behave on your site
Discover the most popular content on your site
Measure the impact of optimizations you make to your site
All of the above
None of the above
78. What are the conditions that the robots.txt must have for it to work properly?
This file must be named robots.txt
This file must be placed in the root directory
All of the above
None of the above
79. Which HTTP server response code indicates a page that no longer exists? (Page Not Found)
401
301
500
404
80. What is the best practice to rank high on search results in content creation?
Keyword injection aimed at search engines
Creating compelling and useful content
Copying highly relevant contents
None of the above
81. The Google My Business is a free service for commercial businesses.
True
False
82. Link building offers all of these advantages except________.
Improving search engine rankings and credibility
Enhancing brand awareness
Increasing web traffic
Generating content automatically
83. Which of the following statements is NOT true?
Duplicate content affects SEO rankings
Page titles are the most important on-page element after content
The quality of the images uploaded on the website affects the SEO rankings
The website domain has no effect on the SEO rankings
84. What do you use to search for exact phrases in Google?
Hyphen (-)
Asterisk (*)
Quotation Marks (“)
Exclamation Point (!)
85. A 500 is an internal server error.
True
False
86. Which of the following actions carry a Google penalty?
Having a robot write your text
Hiding text for additional keywords in the same color font as your site’s background
Using link farms and paid links to create a network of inbound links to your site
All of the above
87. When considering HTTP vs. HTTPS pages on a site, it’s good to have a mix of both.
True
False
88. Which of these are tools used in the auditing process?
Google Search Console
Screaming Frog
Moz
All of the above
89. Which of the following statements about RSS is/are correct?
It is a form of XML.
It stands for Really Simple Syndication.
Its main goal is to display static information.
All of the above.
90. Which of the following are requirements in a robots.txt file?
*Disallow: [URL string not to be crawled]
Allow: [URL string to be crawled]
Sitemap: [sitemap URL]
*User-agent: [user-agent name]
91. Which of the following is a white hat SEO technique?
Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
Filling your pages with keywords, whether relevant to the page content or not.
Adding keyword-rich meta titles.
None of the above.
92. What is the most common fix for duplicate content?
Redirects
Migrating CMS platforms
Canonicals
There is no fix
93. Where are you able to submit a sitemap to Google for indexing purposes?
Google Search Console
Moz
HTML
Directly in search results
94. Which of the following are important components of technical SEO?
CPC
CRM
Usability
User testing
95. An HTML sitemap provides a list of internal links on a website accessible to users.
True
False
96. The best way to track performance for technical SEO is metadata.
True
False
97. Which of the following does Google use to display the characters of a page’s meta title?
Pixel width
Meta title character count
None of the above
98. Where does the “mobile friendliness” test live?
Google
Moz
Screaming Frog
SEMRush
99. What type of sitemap is the most important for SEO?
Mobile
XML
HTML
Image
100. What happens during Google’s indexation process?
Webpage data is saved in Google’s database for easy retrieval and ranking.
Information is gathered from other search engines.
Documents that Google has received are sorted .
Meaningful results are generated based upon the user’s search term.
101. While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?
Shows the percentage of users who entered the website and then went on to visit additional pages.
Shows the percentage of users who entered the website and then left without viewing any other page.
Shows the percentage of users who decided to go back to the source from which they found your site.
Shows the percentage of users who left your website within ten seconds of viewing the first page.
102. Which of the following statements is correct with regard to the images on a page?
Images cannot be crawled by the search engines
Important keywords related to the image should also be placed in the ALT text
Images should always be kept close to the top of a webpage
Image maps should be used while including the images
103. Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?
Yahoo Search Term Suggestion Tool
Alexa
Google Traffic Estimator
Google Trends
WordTracker
104. Which of the following activities could be looked down upon by Google per their quality guidelines?
Using automated website submission software
Loading pages with irrelevant links
Registering misspellings of well-known websites
All of the above
105. What is Keyword Density?
The total percentage of times a keyword appears on a web page compared to the total number of words on the page
The total number of keywords appear on the title of the content uploaded on the webpage
The name for the main word or phrase to be mentioned on a content
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
106. What is usually the most impactful landing page for an inbound link to link to on a site?
The sitemap
The contact page
The home page
The page you’d like to improve rankings for
107. Which black hat SEO technique detects the search engine bot and “feeds” it with a different HTML code than the HTML actually served to users?
Coating
Foisting
Slighting
Cloaking
108. The following robots.txt meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page
109. All major search engines are case sensitive.
True
False
110. What does the 302 server response code signify?
The page has been permanently removed
The method a visitor is using to access the file is not allowed
The page has temporarily moved
The request is too big to process
111. If a website sells links, what actions does Google recommend to avoid being penalized?
The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
Only Paid text links to nonprofit websites should be accepted
Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
112. What is Anchor Text?
It is the main body of text on a particular web page
It is the text within the left or top panel of a web page
It is the visible text that is hyper linked to another page
It is the most prominent text on the page that the search engines use to assign a title to the page
113. Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?
The frequency with which the content of the website is updated.
The number of pages containing information relevant to the site’s purpose.
The number of inbound natural links related to the site’s theme or keywords.
All of the above.
114. Which of the following statements regarding website content is correct?
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
Linking to a page inconsistently does not affect the way Google views the page/s.
Placeholders for pages which do not have content are never viewed as duplicate content by Google
None of the above
115. How are sitemaps important for the search engine optimization process?
Sitemaps help the search engine editorial staff manually review a website.
The Googlebot looks for the keyword or title “Site Map” on the homepage of a website and gives credit to the websites having sitemaps.
Sitemaps help the Googlebot see the full scope of pages on a from the website.
None of the above.
116. Cloaking is a black hat SEO technique that involves:
Increasing the keyword density on the web pages
Hiding the keywords within the webpage
Offering a different set of web pages to the search engines
Creating multiple pages and hiding them from the website visitors
117. Which of the following statements about search engine optimization techniques is/are correct?
Making a keyword bold does not influence the way that the search engine looks at the keyword
Websites with deep linking are looked at favorably by search engines
Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
All of the above
118. What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?
Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques
119. Which of the following statements about Google Sitemap is/ are correct?
Repeated submission of the Sitemap to Google could be penalized
You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
The Sitemap acceptable to Google follows an XML format
All of the above
120. Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.
True
False
121. What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?
Trafficjacking
Hijacking
Blackjacking
Pagejacking
122. Are RSS/Atom feeds returned in Google’s search results?
Yes
No
123. Which of the following website design guidelines have been recommended by Google?
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break the site map into separate pages 9.0
All of the above
124. If you enter the query ‘”help site:www.reddit.com” into Google’s search bar, what results will appear?
The FAQ page for www.reddit.com
Google’s FAQ page
Pages about “help” within www.reddit.com
The request page for re-indexing of www.reddit.com
125. The process of acquiring links from other websites to your own is known as:
Link sharing
Link building
Content marketing
Hyperlinks
126. What authorizes payments for e-businesses and online retailers?
Payment gateway
Authorization code
Merchant account
None of the above
Wow!
Mmm
Hmm
Meh
Pff
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