Note: The motive behind creating this Q&A is to help students successfully pass the WordPress test on Fiverr and Upwork. We recommend to prepare yourselves with the below Questions and Answers before starting the test.
Correct answers are in Bold.
1. If ECPC is applied, your maximum CPC bid can increase for keywords that have, in particular, the potential to get more of what?
More impressions
More clicks
More conversions
None of the above
2. How do you showcase your business’ price offerings in detail, so that people can find what they want more quickly through your ad?
Callout
Seller ratings
Consumer ratings
None of the above
3. Which insights are readily available on the overview tab of the New Google Ads Interface?
Information about Demographics, Devices and Geographic Location of Clicks
Auction Insights Data
Most Shown Ads
New Search Words
All of the above
4. You’re managing an adwords campaign for a hotel in Portugal, and you need to understand how hotels in Portugal compare to your property. Check all that apply:
Note: There may be more than one right answer.
Benchmark by Location
Benchmark by vertical
Compare hotels that receive the same or similar levels of traffic
See specific revenue reports from the past 30 days and compare it to your property
Review the average session duration
5. What are the main benefits of attribution modeling?
It is a way to reach customers earlier on in the sales process
It is a way to understand how people are searching for what your company is selling
It is a way to better understand how your ads are performing and where customers are clicking
Answers 1 & 3
Answers 1, 2 and 3
6. You’re now handling multiple accounts within Adwords that represent hundreds of Keywords. What are some of the strategies you could employ to manage the workload:
Target cost-per-acquisition (CPA)
Target return on ad spend (ROAS)
Maximize Clicks
Target outranking share
All of the above
7. Your client, a helicopter skiing resort in British Columbia, Canada, finds that their current campaign is too broad. Which long-tail keyword strategy could be employed to help them get in front of their customer base?
Tell your client that they’ll never make the top search since “skiing” is such a competitive search term
Advise your client to focus on “British Columbia” as it is more specific
Advise your client to focus on “Helicopter Skiing in British Columbia” as it is more specific
Advise your client to focus on “Helicopter Skiing Resorts in Canada” as it is most specific
8. After running the report, you discover that your competitors are clicking through your ad budget. Select all that apply.
Note: There may be more than one right answer.
Go click on their ads
Adwords monitors the situation and you may be eligible for a rebate on your ad spend
Authorise your verified sites to display ads
Report the issue to the Traffic Quality Team at Adwords
Use a 3rd party site to block unwanted URLs
9. Which of the following are not allowed when running a remarketing campaign?
Using a remarketing list that targets an overly narrow or specific audience
Using a remarketing list created via DoubleClick’s remarketing feature
Using or associating PII with remarketing lists
All of the above
None of the above
10. Sometimes Google may include labels to disclose personalized advertising to users, and may display to users which remarketing lists they’re on. What is this label called?
In-ad notice
In-market notice
In-target notice
None of the above
11. How are Null Quality Scores designated when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?
O
Null
–
—
12. What is the most probable reason your remarketing ad isn’t showing?
The remarketing list has less than 100 users
The remarketing list was created less than 24 hours ago
All of the above
None of the above
13. What kind of insights can be gained from a multi-channel funnel in adwords?
Which channels and keywords initiate the sales cycle
Which channels and keywords interested customers interacted with before the sale
Which channels and keywords tend to help close sales
Answers 1 and 2
Answers 1, 2 and 3
14. Seller ratings stars are available to Google searchers in which of the following countries?
USA, UK, New Zealand, Australia
USA, UK, New Zealand, Australia, Germany, Japan, France
USA, UK, New Zealand, Australia, Germany, Japan, France, Netherlands, Brazil, Italy, Spain, Canada, India
USA, UK, New Zealand, Australia, Germany, Japan, France, Netherlands, Brazil, Italy, Spain, Canada, India , South Africa
15. After creating a campaign for a fruit juice company, how would you organize your ad groups? Select all that apply.
Note: There may be more than one right answer.
Apple Juice
Orange Juice
Grape Juice
Mangos
No need since fruit juice is such a broad term
16. Higher quality ads can lead which of the following? to average costs, 2nd page ad positions, and more SEO success.
Lower CPCs
Higher ad positions
Lower first page bid estimates
Eligibility for ad extensions
All of the above
17. The list below relates to sensitive interests that can’t be used by Adwords to target ads to users or promote products or services. Which is not part of this category?
Health conditions, health issues related to intimate body parts or functions
Sexual orientation
Devices intended to prevent pregnancy
All of the above
None of the above
18. Which of the following are different types of attribution models? Check all that apply.
Note: There may be more than one right answer.
First click
Middle click
Time enhanced
Position based
Non linear
19. How do you find out who’s bidding on your keywords and if your competitors are doing it any better?
Reach and frequency report
Auction insights report
Customized tables and charts report
Ad group and campaigns report
Clickthrough Rate (CTR) report
20. Adwords requires you to update your product data for shopping campaigns every:
60 days
90 days
120 days
15 days
30 days
21. What metrics do google factor in when it comes to in-market audiences?
The content of sites browsed or scanned
The proximity and frequency of visits to a page or site
Account clicks on related ads
Subsequent conversions
All of the above
22. Your local butcher shop owner is ready to go high-tech and understands the need for a mobile strategy. Which strategies apply? Select the correct option/s.
Ensuring your client has a responsive website
Setting up mobile bid adjustments so the ads have a better chance of being seen by mobile users
Taking advantage of micro moments and creating a strategy so the butcher shop can succeed
Setting up mobile ad targeting
All of the above
23. Which of the following is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible?
Target CPC
Target CPA
Enhance CPA
Target CPE
24. Which of the following will not typically lead to higher quality Ads?
Lower cost
Avg. cost
Better position
All of the above
None of the above
25. Google forwarding numbers are currently available in which of the following countries? Select all that apply.
Note: There may be more than one right answer.
Japan
Brazil
Portugal
None of the above
26. Which bid strategy that automatically adjusts your manual bids for clicks is more likely to lead to a sale or conversion on your website?
ECPC
ECPA
ECPM
All of the above
27. Which of the following allows ads with close variations in any order to show, but does not allow synonyms to show?
Broad match
Broad match modifier
Broad match phrase
All of the above
28. Which of the following are key benefits of smart bidding?
Wide range of contextual signals
Transparent performance reporting
Flexible performance controls
All of the above
29. The most that you’ll pay is what’s minimally required to hold your ad position and any ad formats that are shown with your ad?
ECPC
CPC
Actual CPC
Avg. CPC
30. What is the headline limit for expanded text Ad?
20
30
40
None of the above
31. Enhance CPC targets the cost per conversion, Target CPA uses your Max. CPC bid to target conversions.
True
False
Neither
32. If the keyword is “women’s hat”, which search does broad modifier target?
Buy ladies hats
Hats for women
Hot ladies cap
All of the above
33. AdWords shows your extensions depend on a number of the following factors except one.
Ad rank
Ad position
Other extensions
Number of factors
None of the above
34. Default match type that all your keywords are assigned?
Broad match
Broad match modifier
Broad match phrase
All of the above
35. If ECPC uses your max CPC bid to target conversion, CPA targets which of the following?
Cost per impression
Cost per ad cost
Cost per conversion
None of the above
36. How are null quality scores designated in Adwords table?
0
—
“None”
All of the above
None of the above
37. Which of the following is a score that is based on your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and the expected impact of extensions and other ad formats?
Page Rank
CPC
Ad Rank
Ad position
38. What is the automatic Quality Score given for all new keywords?
10
0
–
All of the above
None of the above
39. The average amount you would like to pay for a conversion?
Enhance CPC
Avg CPC
CPA
All of the above
40. For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used is an increase of 100%.
True
False
Neither
41. How would you successfully track telephone calls?
Track calls made directly from call-only ads or call extensions used in your ads.
Import call conversions that you track in another system into AdWords.
Clicks on a number on your mobile website.
Calls to a phone number on your website.
All of the above
42. There are many ways to remarket in Google Adwords but which one doesn’t belong to the list below?
Standard remarketing
Dynamic remarketing
Email-list remarketing
All of the above
None of the above
43. What is the minimum active visitors or users for the Google Search Network remarketing lists?
100
1000
30
None of the above
44. Remarketing lists for search ads are only available for which types of campaign?
Search Network only – All features
Search Network only – Dynamic Search Ads
All of the above
None of the above
45. Which is the best type of remarketing to target people that have visited your website and looked at a specific product?
email list retargeting
Remarketing for mobile apps
Dynamic Retargeting
Video Retargeting
A & D
46. What kind of dynamic ads allow you to adjust size and format to fit in available ad spaces?
Responsive ads
Auto ads
Re-insertion ads
None of the above
47. The following are all supported feed in dynamic remarketing but which doesn’t belong in the list?
UTF-8
UTF-16
UTF-7
All of the above
None of the above
48. Which Adwords features use the personalized advertising tool?
Affinity audiences
In-market audiences
Similar audiences
All of the above
None of the above
49. This is a powerful tool used in Google remarketing that works by employing online user data to target users with more relevant advertising content.
Individualised advertising
Unique advertising
Personalised advertising
None of the above
50. What is the most probable reason why your remarketing ad isn’t showing?
Remarketing lists is less than 100 users
Remarketing list is less than 24 hours
All of the above
None of the above
51. Which in the list below doesn’t belong to the required information in your website’s privacy policy when you use the remarketing campaign?
Description of how you’re using remarketing or similar audiences to advertise online.
Message about how 3rd party vendors show your ads on sites across the Internet.
Information about how your visitors can opt out of Google’s use of cookies.
All of the above
None of the above
52. There are three most popular types of RLSA list which are the general site visitors, recent converters, and?
Recent abandoners
Recent visitors
Recent converters
None of the above
53. In dynamic remarketing, you’ll need to create a feed of all your products or services along with attributes. Where would you upload this feed in your campaign?
Audiences
Campaign placement
Business data
None of the above
54. In which type of business do you need a Google Merchant Centre to create feeds for your dynamic remarketing?
Local deals
Custom
Retail
All of the above
None of the abov
55. In what type of campaign you can use dynamic remarketing?
Search Network only – All features
Search Network only – Dynamic Search Ads
Display Network only – Buy on your website
None of the above
56. Which of the following will NOT show on search results for the keyword “running shoes” on phrase match?
White running shoes
Buy running shoes on sale
Best price running shoes
None of the above
57, For target ROAS bid strategies, the only device bid adjustment that can be used is which of the following?
An increase of 150%
A decrease of 100%
An increase of 100%
58. What is the final amount you’re charged for a click?
ECPC
CPC
Actual CPC
Avg. CPC
59. If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you’ve set, which of the following is true?
The extra cost will automatically be applied to your account in the next billing cycle
Google will only allow up to 20% more clicks in one day than your daily budget specifies
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, an overdelivery credit will automatically be applied to your account
Answers 1 and 3
Answers 1, 2 and 3
60. Where do ad extensions appear?
On the Search Network and the Display Network
On the Search Network only
On the Search Network and depending on the extension, possibly the Display Network too
None of the above
61. Which of the following does NOT help improve ad position?
Improve your click-through rate
Increase Page Rank
Improve your Quality Score
Improve the relevance of each keyword to its ad group
62. What is the purpose of using a negative keyword in google adwords? Check all that apply.
Note: There may be more than one right answer.
It allows you to sharpen your campaign with keywords that matter to your campaign
Negative keywords let you eliminate search terms from your campaigns
Negative keywords allow you to broaden your keyword list
Negative keywords increase your return on investment (ROI)
By being more focused, negative keywords can potentially drive higher CTR
63. Which of the following are automated bidding signals?
Ad characteristics
Browser
Seasonality
Answers 1 and 3
All of the above
64. If the keyword for phrase match is “tennis shoes”, which of the following will show?
Red leather tennis shoes
Buy tennis shoes on sale
Red tennis shoes
All of the above
65. “Bid Only” or “Target and Bid” are the only two available settings when remarketing lists to an ad group. Which of the two allows you to broaden keywords as well as adjust the bid and message for your audience?
Observation
Targeting
Both A and B
None of the above
Wow!
Mmm
Hmm
Meh
Pff
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